BOUNCE TV (http://bouncetv.com) launched Sept. 26, 2011 as the nation's first-ever broadcast television network designed for African American audiences. Three years after its debut, the network continues to grow in strength and popularity with affiliates, sponsors and viewers. The network announced today that:
· WMAR-TV in Baltimore, MD (E.W. Scripps Company) and WSYM-TV in Lansing, MI (Journal Broadcast Group) are the newest BOUNCE TV affiliates. Their additions drive the network past 90% of African American television households and 73% of U.S. TV HHs. · National upfront advertisers have more than doubled in the past year, with the network now boasting a roster of 35 blue-chip general market sponsors across multiple categories. · Primetime viewership is up +61% in Households, +51% in A18-49 and +54% in A25-54 September to-date vs. Sept. '13 while quarterly primetime viewership has risen by +44% in Households, +14% in A18-49 and +18% in Adults 25-54 in the third quarter to date* vs 3Q13. · The acquisition of a package of demo-targeted motion pictures in a new film licensing agreement with Warner Bros. Domestic Television Distribution (WBDTD), including: Greased Lightning starring Richard Pryor, the classic Bill Cosby-Sidney Poitier pairings Uptown Saturday Night and Let's Do It Again; Wesley Snipes starring in Boiling Point and One Night Stand; Rumble in the Bronx starring Jackie Chan; Cuba Gooding, Jr. in Judgment Night; Prince's follow-up to Purple Rain, Graffiti Bridge and more.Videos