Betsy Bergman Named SVP, Marketing and Brand Strategy, TV Distribution, NBCUniversal

NBCUniversal today announced Betsy Bergman has joined NBCUniversal TV Distribution as Senior Vice President, Marketing and Brand Strategy. In this role, Bergman will lead all marketing and brand strategy for the TV and New Media Distribution Group and the Domestic TV Distribution Group. Bergman will be based out of New York and report to Frances Manfredi, President, TV and New Media Distribution and Valerie Schaer, Executive Vice President, Creative Affairs, Domestic TV Distribution.

"Betsy is a consummate industry professional with the leadership skills, creativity and experience to keep driving NBCUniversal's distribution business forward," stated Manfredi. "Betsy has a proven track record of results and success and we're excited to have her back at NBCUniversal."

"Betsy brings a tremendous amount of experience, creativity and vision to our group at a very exciting time with the launch of the new daytime entertainment show 'Harry,' said Schaer. "She is going to be an extraordinary asset to the team and we are so happy to welcome her back to our division."

"I'm thrilled to be joining the outstanding team at NBCUniversal, and I look forward to working under the exceptional leadership of Frances Manfredi and Valerie Schaer," said Bergman.

Betsy is re-joining NBCUniversal from Sony Pictures Television (SPT) where she served as Vice President of Marketing on shows such as "The Dr. Oz Show," "Shark Tank" and "Seinfeld." She was responsible for developing and executing sales and consumer marketing plans for SPT syndication, network and SVOD properties.

Before that, Bergman served as VP of Marketing for NBCUniversal TV Distribution and as VP of Advertising & Affiliate Relations for Universal TV. During her tenure at NBCUniversal she worked on a multitude of shows, which included "Access Hollywood," "The JERRY SPRINGER Show," "Maury" and "Law & Order: SVU" to name a few. She also served as Executive Director of Affiliate Relations and Promotion for Universal Television and Studios USA. Bergman also held various roles in production and video consulting.

Bergman graduated from the University of Kansas with a B.A. in Political Science.

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