BRAVO Names Jonathan D. Hills VP, Digital Media
By: Caryn Robbins Oct. 29, 2014
Bravo Media announced today the appointment of Jonathan Hills to Vice President, Digital Media. In this role, Hills will lead audience engagement strategy and be responsible for further growing Bravo's digital business by creating engaging products and experiences that appeal to consumers and drive results for advertisers on bravotv.com. Based in New York, he will report to Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media.
"Jonathan is a dynamic digital leader with an excellent track record in driving content initiatives that produce increased audience engagement," said Hsia. "He is at the cutting edge of the latest multiplatform trends, making him an outstanding addition to the Bravo team." Hills joins Bravo from NBC News Digital as Vice President, Operations, where he oversaw audience development, content partnerships and non-display revenue for NBCNews.com and Today.com. While there, Hills led efforts that resulted in a double-digit increase in video streams across the group and pioneered a series of new partnerships to diversify the group's revenue streams. He also spearheaded a suite of new lifestyle products for Today.com and led the first major effort around data-driven content personalization, which launched on NBCNews.com in September. Prior to his role at NBCUniversal, Hills worked as an independent digital consultant where he advised brands on digital products and content strategy. He has also held senior management positions at major media companies including leading digital for History.com (part of A&E Television Networks) from 2002-2006, and serving as General Manager, Digital at Reader's Digest from 2008-2011.Videos