Amy Poehler, Rashida Jones Among Line-Up for Vegas POWER OF LOVE GALA

For the first time, anyone who wants to support brain health research at Cleveland Clinic can contribute through a text-to-donate campaign that is now live. Donors can text "MEMORY" to 80888 to give $10. Keep Memory Alive also has a personal fundraising page that accepts credit card donations.

The celebrity-guest lineup for the gala includes the expected attendance by superstar Barbra Streisand along with performances and heartfelt tributes from some of the world's hottest entertainers including music and film luminaries Amy Poehler , Arsenio Hall , BeBe Winans , Bono, Carlos Santana , Chaka Khan , Chris Tucker , Greg Phillinganes , Herbie Hancock, James Ingram , Jennifer Hudson , Jordin Sparks , Larry King , Marcus Miller , Nikki Yanofsky , Patti Austin , Paulinho Da Costa ,Rashida Jones , Scarlett Johansson , Siedah Garrett , Snoop Dogg (aka Snoop Lion), Stevie Wonder , Terrence Howard , Tom Scott , Vinnie Colaiuta , Whoopi Goldberg, will.i.am and more.

Celestial twins, born in the same year, same month, same hour and within minutes of each other, one in Chicago, the other inLondon, Jones and Caine met decades ago and have since been great friends. This glittering star-studded gala will bring together the world's celebrities of music and film to mark this milestone year for these two entertainment marvels.

Named by Time magazine as one of the six most influential jazz artists of the 20^th century, legendary music producer Quincy Jones has spent more than 60 years in the entertainment industry working with America's greatest musicians including Ray Charles , Frank Sinatra , Stevie Wonder and Michael Jackson , among many others. Jones is one of the most decorated entertainers of his time, garnering 27 Grammy Awards, a record 79 Grammy nominations, seven Academy Award nominations, a Tony Award nomination and an Emmy Award.

Sir Michael Caine is an Academy Award-winning actor and is most noted for his roles in The Cider House Rules, Miss Congeniality and Christopher Nolan 's Dark Knight trilogy. He won an Oscar for Supporting Actor for his role in Hannah and Her Sisters in 1986, and then again in 1999 for The Cider House Rules. Jones and Caine share a birthday and the Power of Love Gala will be the third time they have joined forces to celebrate.

In keeping with its 16-year history, Keep Memory Alive's Power of Love Gala will include a celebrity-chef dinner, a one-of-a-kind live and silent auction, and a night of star-studded performances. The funds raised by the annual gala support the mission of the Cleveland Clinic Lou Ruvo Center for Brain Health to enhance treatments and research for Alzheimer's disease and other brain disorders.

The evening's festivities will begin with a Dom Perignon reception, followed by an extraordinary dinner prepared by superstar chef Gordon Ramsay and Wolfgang Puck with his team of chefs, remarkable auction items, and spectacular live entertainment with Greg Phillinganes as music director.

The Power of Love Gala is being produced by headlining sponsor Bill Edwards Presents Inc. and supported by the Las Vegas Convention and Visitors Authority (LVCVA), official sponsors HARMAN and Playground Sessions, and Keep Memory Alive, the fundraising arm of the Cleveland Clinic Lou Ruvo Center for Brain Health.

For information regarding this unique celebration, please visit Keep Memory Alive's website at www.keepmemoryalive.org or call (702) 263-9797. Follow the event on Twitter with the hashtag #onememory.

ABOUT CLEVELAND CLINIC LOU RUVO CENTER FOR BRAIN HEALTH
Cleveland Clinic Lou Ruvo Center for Brain Health provides state-of-the-art care for cognitive disorders and for the family members of those who suffer from them. The physicians and staff at the Center for Brain Health are devoted to excellent patient care, support of caregivers and development of new treatments in clinical trials. The Center offers a patient-focused multidisciplinary team approach to diagnosis and treatment, offering patients a complete Continuum of care and integrated research opportunities. The facility, designed by Frank Gehry , includes clinical resources, advanced brain imaging, physical therapy, research, and the Keep Memory Alive Event Center. For more information, visit www.clevelandclinic.org/brainhealth.

ABOUT KEEP MEMORY ALIVE
Keep Memory Alive, whose mission is to provide enhanced treatment and ultimately cures for patients and their families suffering from neurocognitive disorders, raises awareness and funds in support of the Cleveland Clinic Lou Ruvo Center for Brain Health. By supporting Keep Memory Alive and its fight against neurodegenerative diseases such as Alzheimer's, Huntington's, Parkinson's, ALS and memory disorders of all kinds, we can ensure progress towards better treatments and ultimately cures will occur in Las Vegas. For additional information call (702) 263-9797 or visit www.keepmemoryalive.org.

ABOUT LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With more than 150,000 hotel rooms in Las Vegas alone and 10.6 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever?increasing numbers of leisure and business visitors to the area. For more information, go towww.lvcva.com or www.LasVegas.com.

About Bill Edwards Presents Inc.
A premier live entertainment company, Bill Edwards Presents Inc. has been producing world-class attractions for more than a decade. The company has established itself through producing shows and events in a variety of venues - including festivals, theaters, casinos-resorts, performing arts centers and arenas. Known for its reputation of aligning with award winning talent, Bill Edwards Presents is based in St. Petersburg, Florida. www.billedwardspresents.com.

About HARMAN
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets - supported by 15 leading brands, including AKG, Harman Kardon , Infinity, JBL, Lexicon and Mark Levinson . The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,400 people across the Americas, Europeand Asia, and reported sales of $4.4 billion for the 12 months ended June 30, 2012. The company's shares are traded on the New York Stock Exchange under the symbol NYSE: HAR.

About Playground Sessions
Playground Sessions (www.PlaygroundSessions.com) is the leading application for learning to play the piano using popular songs you know and love. Perfect for all levels, Playground Sessions offers real-time feedback, video tutorials and interactive lessons designed to make learning the piano more effective and fun. Playground Sessions was co-founded by Chris Vance andQuincy Jones .