All Four NBC Thursday Series Grow Week to Week
By: Caryn Robbins Oct. 28, 2016
NBC's "Superstore" (1.3/5 in 18-49, 4.2 million viewers overall from 8-8:30 p.m. ET): Grew +30% week to week in 18-49 (1.3 vs. 1.0) and matches the show's highest rating since its regular-slot season debut (1.5 on Sept. 22), despite airing against the Thursday debut of CBS' "Big Bang Theory."
Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +48% in 18-49 rating going from L+SD to L+7 (from a 1.30 to a 1.93) and +1.4 million viewers overall (4.8 million to 6.2 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 120 among adults 18-49 in $100K+ homes. Non-Linear Viewership: Last season "Superstore" averaged an additional 1.93 rating in 18-49 on non-linear digital platforms, making it NBC's highest rated show on a non-linear basis and the show is generating even bigger digital numbers this season. "The Good Place" (1.1/4 in 18-49, 3.9 million viewers overall from 8:30-9 p.m. ET): Increases +10% week to week in 18-49 (1.1 vs. 1.0) and +3% in total viewers (3.891 million vs. 3.788 million), despite airing against CBS' series debut of "The Great Indoors." Is extremely close to rounding up to a 1.2 (currently reporting a 1.148 in these prelim fast-affil ratings).· Grows +9% week to week in 18-49 (1.2 vs. 1.1) and +3% in total viewers (5.492 million vs. 5.317 million). · Ties for #1 in the time period among the ABC, CBS and NBC dramas in adults 18-49, matching "How to Get Away With Murder" and CBS's premiere of "Pure Genius." · Will increase dramatically via time-shifting and VOD - "Blacklist" has grown by +110% in 18-49 rating so far this season going from L+SD to L+7 (1.16 to a 2.44) and +4.9 million viewers overall (6.1 million to 11.0 million). · Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 125 among adults 18-49 in $100K+ homes.

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