A+E Networks to Launch New Network 'FYI'
By: Caryn Robbins Dec. 11, 2013
Launching summer 2014, A+E Networks' BIO Channel will be rebranded as FYI, a contemporary lifestyle network reflecting how people actually live their lives today, it was announced today by Nancy Dubuc, President & CEO of A+E Networks. Jana Bennett, President of FYI and LMN, will oversee the new network.
For your inspiration, for your imagination or for your innovation, FYI will be a personalized experience for each viewer. FYI embraces the way we really live our lives, proudly-hyphenated and not constrained by one passion or interest. It blends the inspiring personal creativity of our viewers and the emergence of powerful digital entrants to this space with a linear reach that will create a platform for new approaches to content. As a global media company, A+E Networks continues to maintain its strong position in the marketplace by successfully evolving its portfolio of six core networks. A&E and HISTORY are top five networks. Lifetime is seeing double digit-growth. Two years after undergoing its own rebranding, H2 is now the #1 emerging entertainment network, showing double-digit year-over-year growth. "The transition to FYI is the next phase in our strategy to bolster the A+E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape," said Dubuc. "FYI will be an upscale network with a younger and more modern sensibility than what we've seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online."A+E Networks, LLC. is an award-winning global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks is comprised of A&E® Network, Lifetime®, HISTORY®, LMN®, FYI™, H2™, HISTORY en Español™, Crime & Investigation Network™, Military HISTORY™, Lifetime Real Women®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 350 million households in over 160 countries. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
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