ABC's THIS WEEK Turns in Strong Sweeps Performance in Six Years
By: Caryn Robbins Feb. 26, 2015
For the February 2015 Sweep, "This Week with George Stephanopoulos" drew 3.017 million Total Viewers and 954,000 Adults 25-54, according to Nielsen Media Research. Building on the previous sweep (2.792 million and 825,000 for November 2014) in both Total Viewers (+8%) and Adults 25-54 (+16%), "This Week" turned in its strongest sweeps performance in Adults 25-54 in 6 years - since February 2009.
"This Week" outdelivered NBC's "Meet the Press" during the February sweep in Adults 25-54 (+24,000 - 954,000 vs. 930,000), leading the NBC program during a February sweep in the key adult news demo for the first time in 22 years - since February 1993 . "This Week" beat "Meet the Press" in 3 of the 4 telecasts during the month. "This Week" slashed its Adults 25-54 margin with CBS' "Face the Nation" from the year-ago sweep in Adults 25-54 (-75% - 15,000 vs. 61,000) to its narrowest news demo performance with the CBS program in 4 years - since February 2011. Growing for the 3rd season in a row, "This Week" is up in Adults 25-54 (+5% - 874,000 vs. 835,000) season to date versus the same point last season to its strongest news demo performance in 6 years - since the 2008-09 season. Competitively, "This Week" is outdelivering NBC's "Meet the Press" for the first time during a season in 18 years in Total Viewers (+31,000) and by its largest Adults 25-54 margin (+64,000) in 22 years - since the 1996-97 and the 1992-93 seasons, respectively.Videos