ABC's THE VIEW Sees Its Largest Overall Audience in 7 Sweeps Periods

ABC's THE VIEW delivered 3.031 million Total Viewers, 560,000 Women 25-54 and 434,000 Women 18-49 during the 2016 November Sweep, based on Most Current Data from Nielsen Media Research. "The View" outdelivered CBS' "The Talk" (2.810 million, 480,000 and 330,000, respectively) across the board: Total Viewers (+221,000), Women 25-54 (+80,000) and Women 18-49 (+104,000).

In fact, "The View" posted its largest sweeps margins over the CBS program in 2 years in Total Viewers and in 4 years in both key Women demos - since November 2014, February 2013 and November 2012, respectively.

"The View" turned in double-digit gains across the board versus the previous sweep (2.640 million, 488,000 and 379,000, respectively, for July 2016): Total Viewers (+15%), Women 25-54 (+15%) and Women 18-49 (+15%). Further, "The View" saw its largest overall audience in 7 sweeps periods - since February 2015.

"The View" also improved in all key measures from the year-ago sweep (2.608 million, 530,000 and 391,000, respectively, for November 2015): Total Viewers (+16%), Women 25-54 (+6%) and Women 18-49 (+11%).

November 2016 Sweep:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 3,031,000 560,000/0.9 434,000/0.7
CBS "THE TALK" 2,810,000 480,000/0.8 330,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49. Sweeps based on Live+7/Most Current: November 2015 Sweep (10/27 - 11/23/16), November 2015 Sweep (10/29 - 11/25/15) and July 2016 Sweep (6/30 - 7/27/16). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 - 4/1/09. Averages based on regular telecasts.

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