ABC's THE LOOKOUT Grows Against Stanley Cup Finals
By: Caryn Robbins
Despite facing the high-rated Stanley Cup Finals (Chicago Blackhawks-Boston Bruins Game 1) during Wednesday's 10 o'clock hour, ABC's The Lookout grew week to week in Total Viewers (+3%) and Adults 25-54 (+7%), while retaining its Adult 18-49 audience for its 3rd straight telecast.
For the 3rd week in a row, ABC's freshman news program outdelivered its mid-week CBS freshman 10 o'clock news competition on Tuesday (Brooklyn DA), leading by its biggest margins yet with Adults 18-49 (+83%) and Adults 25-54 (+67%). ABC's The Lookout also drew 8% more viewers than CBS' Brooklyn DA.
