ABC's THE CHEW Eats Up More Ratings Success
By: Caryn Robbins Oct. 24, 2013
For the week of October 14, 2013, ABC qualified as the #1 network in daytime in Women 18-34 (206,000/0.6 rating - tie), Women 18-49 (617,000/1.0 rating - tie) and Women 25-54 (790,000/1.3 rating - tie).
ABC grew over year ago levels by 12% in Women 18-49 (617,000 vs. 551,000) and by 14% in Women 25-54 (790,000 vs. 693,000). "The Chew": (1:00 - 2:00 p.m.) In another stellar week, "The Chew" delivered its #3 week on record in Women 18-49 (552,000/0.9 rating) and Women 25-54 (697,000/1.1 rating) - generating the biggest year-to-year increases of any broadcast program in daytime - and ranked among its Top 10 weeks ever in Total Viewers (#6 - 2.614 million) and Women 18-34 (#6 - 185,000/0.5 rating). Impressively, the past five weeks have the series' Top 5 weeks on record in Women 18-49, with the previous six weeks placing among its Top 10 weeks of all time in Total Viewers. Versus the year ago week, "The Chew" surged by double digits across all core categories, including by 18% in Total Viewers (2.614 million vs. 2.223 million), by 38% in Women 18-49 (552,000 vs. 399,000) and by 35% in Women 25-54 (697,000 vs. 515,000). Tracking at all time season highs, "The Chew" is also up by solid double digits across the board, including by 15% in Total Viewers (2.642 million vs. 2.288 million), by 39% in Women 18-49 (561,000 vs. 405,000) and by 28% in Women 25-54 (683,000 vs. 532,000).Videos