ABC's THE BACHELORETTE Wins Monday Night
By: Caryn Robbins Aug. 06, 2013
Featuring the season finale of The Bachelorette and After the Final Rose, ABC won Monday night by wide margins over its nearest competition (CBS) in Total Viewers (+38%) and Adults 18-49 (+63%). The Bachelorette finished as Monday's highest-rated TV show in Adults 18-49, as the Net ranked #1 all 3 hours of the evening.
Doubling its nearest competition from 8-10pm, The Bachelorette finale beat out NBC's unscripted combo (American Ninja Warrior/Get Out Alive with Bear Grylls) in the 2-hour time period by a best-yet 105% in Total Viewers and by 100% in Adults 18-49. Building throughout its broadcast, the show shot up by 1.4 million viewers and by 26% in Adults 18-49 from its first half-hour to its final half-hour. Up week to week in Total Viewers (+11%) and Adults 18-49 (+8%), The Bachelorette marked season-highs for the 2nd straight week. In viewers and young adults, The Bachelorette scored 2-year summertime highs for ABC in the time period - since 08/01/11. During the 10 o'clock hour, ABC's The Bachelorette: After the Final Rose tied CBS' Under the Dome for #1 in Adults 18-49, while dominating The Hour in Adults 18-34 and all key Women (W18-34/W18-49/W25-54). In Total Viewers and Adults 18-49, After the Final Rose produced ABC's strongest summer performance in The Hour since August 2011 (since 08/01/11).Videos