ABC's 'S.H.I.E.L.D.' Takes 2nd in Adults 18-49 and is No. 1 with Key Men

By: Mar. 25, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.2 million and 1.5/5 in AD18-49):
Shooting up from its lead-in at 9:00 p.m. (+50%), ABC's "Marvel's Agents of S.H.I.E.L.D." took second in its hour in Adults 18-49, beating NBC's "The Voice"-led comedies by 15% ("Undateable"/"One Big Happy" = 1.3/4). For the 2nd week in a row, the ABC drama was No. 1 in its slot among key Men (M18-34/M18-49). "S.H.I.E.L.D." was steady week to week in Adults 18-49 (1.5/5 vs. 1.6/5).

Based on its most recent Live + 7 Day ratings (3/3/15), "S.H.I.E.L.D." matched its 2nd-biggest percentage lift this season, shooting up +81% over its L+SD rating (from a 1.6 in L+SD to a 2.9 in L+7) to stand as Tuesday's biggest broadcast gainer among Adults 18-49. On average season to date, "S.H.I.E.L.D." is improving the time slot for ABC by 27% in the key young adult sales demo (2.8/8 vs. 2.2/6) over the same point last season.

"Forever" (10:00-11:00 p.m. - 4.4 million and 0.9/3 in AD18-49):
At 10:00 p.m. with its first original in 3 weeks, ABC's "Forever" returned mostly steady to beat NBC's "The Night Shift" in the hour among Total Viewers (+7% - 4.4 million vs. 4.1 million) and nearly tie among Adults 18-49 (0.9/3 vs. 1.0/3). The freshman drama improved Tuesday's 10:00 p.m. hour for ABC from the year-ago night with original programming ("Mind Games" = 0.7/2) and, on average, season to date is boosting its slot by 70% in Adults 18-49.


Play Broadway Games

The Broadway Match-UpTest and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia? The Broadway ScramblePlay the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
Tony Awards TriviaHow well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends. Broadway World GameCan you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!

 



Videos