ABC's REVENGE Delivers Highest Numbers Since Early January
By: Caryn Robbins Mar. 11, 2013
Spiking over its Adult 18-49 lead-in (+57%) at 8pm, ABC's Once Upon a Time ran neck-and-neck with Amazing Race for the lead in the hour, closing the gap week to week and pacing within 1-tenth of a rating point. The ABC drama once again won its time slot with key Women (W18-34/W18-49) to stand as Sunday's top-rated broadcast series. Despite facing declining viewing levels week to week, Once Upon a Time was up 5% over its week-ago Fast Affiliate Adult 18-49 number. Once Upon a Time was also up week to week in Total Viewers (+1%), Adults 18-34 (+6%) and Kids 2-11 (+11%).
Up 11% in Adults 18-49 from its last telecast 3 weeks ago before The Oscars, ABC's Revenge returned with strong lead-in retention (91%), beating the first hour of NBC's Celebrity Apprentice by 25% and CBS' The Good Wife by 33% during the 9 o'clock hour. In addition, the sophomore drama made ABC the #1 broadcaster in The Hour with Adults 25-54 and across all key Women demos. Building for its 2nd airing in Total Viewers (+13%) and Adults 18-49 (+11%), Revenge posted its best numbers since the beginning of January - since 1/6/13. Season to date, Revenge has gained 21% in Adults 18-49 over the same point in its freshman season.During the 10 o'clock hour, ABC's Red Widow retained 80% of its week ago 2-hour series debut in Adults 18-49. Based on the first 3 days of TV playback (Live + 3 Day Ratings), Red Widow (on 3/3/13 from 9-11pm) grew over its Live +Same Day numbers by 1.8 million viewers (7.1 million to 8.9 million) and by 27% in Adults 18-49 (1.5 rating to a 1.9 rating).Videos