ABC's NIGHTLINE Builds for 3rd Straight Week to Best Numbers in 4 Months
By: Caryn Robbins Oct. 18, 2013
With its late-night lineup of "Jimmy Kimmel Live" at 11:35 p.m. and "Nightline" at 12:35 a.m. during the third week of the new season (week of October 7, 2013), ABC was up week to week in late-night for the 2nd straight week with Total Viewers (+11% - 2.428 million vs. 2.183 million) and Adults 18-49 (+7% - 872,000 vs. 813,000) to attract its biggest audience since April and deliver its best performance among young adults since June - since the weeks of 4/15/13 and 6/17/13, respectively. In fact, ABC has been the only broadcaster to grow its numbers over the prior week in late-night in each week of the new season in either Total Viewers or Adults 18-49.
ABC was up over the year-ago week (2.205 million and 673,000 on w/o 10/8/12) by 10% in Total Viewers and by 30% in Adults 18-49, marking its 3rd straight week of year-over-year growth in the key young adult demo. For the 2nd week in a row, ABC ranked as the week's No. 1 broadcaster in late-night in Adults 18-49 (872,000), widening its advantages over NBC to 10% (795,000) and CBS to 46% (599,000). ABC was also the most-watched network in late-night (2.428 million), outdrawing NBC by 10% (2.203 million) and CBS by 17% in Adults 18-49 (2.084 million). "Jimmy Kimmel Live" (M-F 11:35 p.m.)During the week of October 7, 2013, ABC's "Jimmy Kimmel Live" grew for the 2nd consecutive week of the new season in Total Viewers (+12% - 2.780 million vs. 2.480 million) and Adults 18-49 (+7% - 1.008 million vs. 946,000) to draw its biggest overall audience in nearly 6 months and post its best young adult number in almost 4 months - since the weeks of 4/15/13 and 6/17/13, respectively. In fact, excluding the NBA Finals weeks in June, "JKL" delivered its best Adult 18-49 performance since its first week at 11:35 p.m. in January - since the week of 1/7/13. For the 2nd week in a row, "JKL" was up week to week in Adults 18-49 (+7%), while both NBC's "The Tonight Show with Jay Leno" (-4% - 1.081 million vs. 1.131 million) and CBS' "The Late Show with David Letterman" (-4% - 743,000 vs. 777,000) were both down.
ABC News' "Nightline" drew 1.684 million Total Viewers, 742,000 Adults 25-54 and 584,000 Adults 18-49 for the week of October 7, 2013, according to Nielsen Media Research. "Nightline" outperformed CBS' "The Late Late Show" by its largest margins of the season yet in all key target demos: Total Viewers (+295,000), Adults 25-54 (+124,000) and Adults 18-49 (+122,000). "Nightline" has beaten the CBS program in all key target demos for the last 6 weeks. "Nightline" claimed the No. 1 telecast in Total Viewers (1.856 million) and Adults 25-54 (907,000) on Wednesday (10/9/13), beating both CBS's "The Late Late Show with Craig Ferguson" (1.663 million and 739,000, respectively) and NBC's "Late Night with Jimmy Fallon" (1.735 million and 819,000, respectively). Growing over the previous week (1.591 million, 696,000 and 548,000, respectively, on w/o 9/30/13) for the 3rd week in a row in Total Viewers (+6%), Adults 25-54 (+4%) and Adults 18-49 (+7%), "Nightline" turned in its strongest numbers in 4 months - since w/o 6/10/13, 6/17/10 and w/o 6/17/13, respectively. "Nightline" posted across-the-board year-to-year gains on ABC's performance in the time period in Total Viewers (+15%), Adults 25-54 (+2%) and Adults 18-49 (+13%) - 1.467 million, 711,000, and 516,000, respectively, on w/o 10/8/13. Further, "Nightline" has improved on ABC's Total Viewer numbers in the time-slot for the last 7 weeks.
Late-Night (Week of Oct 7): TOTAL VIEWERS A18-49(000)
ABC 2,428,000 872,000
CBS 2,084,000 599,000
NBC 2,203,000 795,000 Source: The Nielsen Company, Live + Same Day National Program Ratings for weeks of 10/7/13, 9/30/13 & 10/8/12 or as dated. Youtube Analytics, 10/10-10/13/13. SocialGuide, 10/9/13, Total Tweets for each episode +/- 3 hrs during telecast.
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