ABC's Marvel's Agents of S.H.I.E.L.D. Grows in Adults 18-49
By: Caryn Robbins Apr. 08, 2015
FRESH OFF THE BOAT (8-8:30pm - 4.8 million and 1.4/5 in AD18-49): At 8pm against the start of NBC's 2-hour THE VOICE and CBS' original NCIS, ABC freshman comedy FRESH OFF THE BOAT defeated Fox's Hell's Kitchen for its 5th consecutive original telecast, leading in the half-hour by 1.3 million viewers (4.8 million vs. 3.5 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). FRESH OFF THE BOAT gained 8% week to week in Adults 18-49 (1.4/5 vs. 1.3/5) and 10% in Women 18-34, hitting a 4-week high on the latter measure - since 3/10/15.
Despite its 8pm time period without a network lead-in, ABC's FRESH OFF THE BOAT was the night's top comedy by wide margins over Fox's NEW GIRL (2.2 million and 0.9/3 at 9pm) and WEIRD LONERS (1.7 million and 0.7/2 at 9:30pm). In fact based on the Live + 3 Day ratings, FRESH OFF THE BOAT has emerged as Tuesday's #1 comedy in Adults 18-49 on each of its last 7 original telecasts. Fresh Off the Boat-R (8:30-9pm - 3.6 million and 1.0/3 in AD18-49): At 8:30pm, ABC's repeat FRESH OFF THE BOAT outdrew the second half-hour of Fox's Hell's Kitchen by 6% in Total Viewers (3.6 million vs. 3.4 million). Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.2 million and 1.5/5 in AD18-49): Surging 50% over its lead-in at 9pm, ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. nearly caught CBS' NCIS: NEW ORLEANS for the scripted Adult 18-49 lead in the hour (1.5/5 vs. 1.6/5) and with playback is projected to move ahead of the CBS drama in the L3 and L7 data. S.H.I.E.L.D. was up week to week by 7% in Adults 18-49 (1.5/5 vs. 1.4/4), while spiking 38% with Teens 12-17 to match a best-since-premiere number - since 9/23/14.Videos