ABC's MARVEL'S AGENTS OF S.H.I.E.L.D Wins Time Slot in Adults 18-49
By: Caryn Robbins Apr. 01, 2015
FRESH OFF THE BOAT (8-8:30pm - 4.8 million and 1.3/5 in AD18-49): At 8pm, ABC freshman comedy FRESH OFF THE BOAT beat Fox's Hell's Kitchen for its 4th consecutive original telecast, leading in the half-hour by 1.5 million viewers (4.8 million vs. 3.3 million) and by 18% in Adults 18-49 (1.3/5 vs. 1.1/4). The ABC freshman comedy was steady week to week in Total Viewers (4.8 million vs. 4.9 million) and Adults 18-49 (1.3/5 vs. 1.4/5). Despite its 8pm time period without a network lead-in, ABC's FRESH OFF THE BOAT nearly tied NBC's The Voice-led UNDATEABLE at 9pm (1.4/4), while topping NBC's ONE BIG HAPPY (1.2/3 at 9:30pm), as well as Fox's NEW GIRL (1.0/3 at 9pm) and its debut of WEIRD LONERS (0.7/2 at 9:30pm). With bigger gains in TV playback, ABC's FRESH OFF THE BOAT is projected to move ahead of NBC's UNDATEABLE in the L3 and L7 ratings.
Repeat After Me (8:30-9pm - 3.4 million and 0.9/3 in AD18-49): At 8:30pm, ABC's REPEAT AFTER ME tied Fox's Hell's Kitchen in THE HALF HOUR among Total Viewers (3.4 million). Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.2 million and 1.4/4 in AD18-49): Jumping from its lead-in at 9pm (+56%), ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. won its hour in Adults 18-49 (1.4/4), beating all original programing on NBC, FOX and CBS. In addition, the ABC drama was #1 in its slot for the 3rd week in a row among key Men (M18-34/M18-49). S.H.I.E.L.D. was steady week to week in Adults 18-49 (1.4/4 vs. 1.5/5), while building with Adults 18-34 (+13%) and Women 18-34 (+29%) On average season to date, S.H.I.E.L.D. is improving the slot for ABC by 33% in Adults 18-49 over the same point last season.Videos