ABC's JIMMY KIMMEL LIVE Is #1 Late Night Broadcast Talk Show in Key Demos
By: Caryn Robbins Apr. 11, 2013
During the week of April 1, 2013, ABC's Jimmy Kimmel Live was up week to week by 6% in Adults 18-49, scoring a 7-week high in the key young adult demo - since the week of 2/11/13. JKL also grew over its performance on the same week last year by 37% among Adults 18-49, growing year over year in each of the 13 weeks since its move to 11:35pm.
ABC's Jimmy Kimmel Live finished as the week's #1 broadcast talk show in late-night in Adults 18-34, holding double-digit advantages over both NBC's The Tonight Show with Jay Leno (+10%) and CBS' The Late Show with David Letterman (+27%). In fact, the ABC late-night program has now outdelivered CBS' The Late Show in Adults 18-34 in 12 of the 13 weeks since the two shows began airing head-to-head at 11:35pm.JKL stood as the #2 talk show overall in late-night for the week in Adults 18-49, pacing within just 100k young adult viewers from NBC's The Tonight Show, which was in originals on all 5 days of the week (versus 4 originals and 1 repeat telecast for JKL), and beating CBS' The Late Show by 11%.Videos