ABC's JIMMY KIMMEL Delivers Summers Highs in Key Demo
By: Caryn Robbins
During the week of September 9, 2013, ABC's Jimmy Kimmel Live grew for the 2nd straight week in Adults 18-49 (+13%) to post its best performance this summer, excluding the NBA Finals weeks in June. In fact, JKL scored its best non-NBA finals week since early May in the key young adult demo - since the week of 5/6/13.
JKL soared over the year-ago week by 50% among Adults 18-49, marking its 7th straight week of year-over-year growth. · ABC's JKL beat CBS' The Late Show with David Letterman for the 2nd week in a row with Adults 18-49 (+14%), leading the CBS late night program by double- or triple-digit margins on 4 of the 5 days of the week (Monday, Tuesday, Thursday and Friday). In fact, Friday's repeat broadcast of JKL outdelivered an original telecast of Letterman by 11% with young adults.Videos