ABC's GOOD MORNING AMERICA is No. 1 for the Week in Total Viewers
By: Caryn Robbins May. 21, 2015
ABC News' "Good Morning America" ranked No. 1 in Total Viewers (5.191 million) for the week of May 11, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.853 million) by 338,000 Total Viewers.
"GMA" was up week to week in Total Viewers (+2% - 5.191 million vs. 5.098 million on w/o 5/4/15). With 3 days left to count, "GMA" is poised to win the 2015 May sweep in both Total Viewers and Adults 25-54, marking the 3rd consecutive year for the ABC newscast to win the May sweep in both measures. Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 589,000 Total Viewers and by 132,000 Adults 25-54. In fact, "GMA" has increased its season margin over "Today" versus the same point last season in Adults 25-54 (+31% - 132,000 vs. 101,000). Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its widest Adults 25-54 margin over "Today" in 22 years - since the 1992-93 season. During the week, "GMA" beat "CBS This Morning" in Total Viewers (+41%), Adults 25-54 (+75%) and Adults 18-49 (+72%).WEEK OF 5/11/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,191,000 1.5/12; 1,800,000 1.0/10; 1,256,000 3.8/15
TODAY 4,853,000 1.6/13; 1,867,000 1.1/11; 1,414,000 3.5/13
CBS THIS MORNING 3,669,000 0.9/ 7; 1,028,000 0.6/ 6; 731,000 2.6/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 5/11/15, 5/4/15 and 5/12/14. Most Current: 2014-2015 Season (9/22/14 - 5/17/15) and 2013-2014 Season (9/23/13 - 5/18/14). Averages based on regular telecasts.
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