ABC's GOOD MORNING AMERICA is #1 for Week OF 1/18
By: Caryn Robbins Jan. 28, 2016
ABC News' "Good Morning America" ranked as the morning's No. 1 newscast in Total Viewers (5.222 million) for the week of January 18, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (5.080 million) by 142,000 to lead in all 18 weeks of the season. In fact, "GMA" delivered its 100th-consecutive win in Total Viewers.
"GMA" scored across-the-board increases from the previous week (5.079 million, 1.712 million and 1.258 million, for w/o 1/11/16) in Total Viewers (+3%), Adults 25-54 (+8%) and Adults 18-49 (+9%). Hitting season highs in all three measures, "GMA" posted its strongest numbers in nearly 9 months - since w/o 4/27/15. Season to date, "GMA" stands the No. 1 morning newscast in Total Viewers, beating "Today" by 299,000 (4.970 million vs. 4.671 million) and taking the top spot at this point of the season for the 4th-consecutive year. During the week, "GMA" out-delivered "CBS This Morning" in Total Viewers (+36%/+1.385 million), Adults 25-54 (+63%/+716,000) and Adults 18-49 (+63%/+529,000). Note: Due to the Martin LUTHER King holiday (1/18/16), ABC's, CBS' and NBC's Monday telecasts were coded as specials and are excluded from the weekly averages.WEEK OF 01/18/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,222,000 1.6/12; 1,856,000 1.1/10; 1,357,000 3.8/14
TODAY 5,080,000 1.7/13; 2,057,000 1.2/11; 1,544,000 3.7/14
CBS THIS MORNING 3,837,000 1.0/ 7; 1,140,000 0.7/ 6; 838,000 2.8/10 Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 1/18/16, 1/11/16 and 1/19/15. Most Current: 2015-2016 Season (9/21/15 - 1/24/16) and 2014-2015 Season (9/22/14 - 1/25/15). Averages based on regular telecasts.
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