ABC's GOOD MORNING AMERICA Widens Weekly Total Viewing Margin Over 'Today'

By: Caryn Robbins May. 05, 2016

ABC News' "Good Morning America" stood as the No. 1 morning newscast in Total Viewers (4.961 million) for the week of April 25, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.696 million) by 265,000, increasing its margin of victory from the previous week (+22%; vs. 218,000 for w/o 4/18/16) to its largest in 8 weeks - since w/o 2/29/16.

"GMA" posted across-the-board gains on the previous week (4.899 million, 1.640 million and 1.190 million, respectively, for w/o 4/18/16): Total Viewers (+1%), Adults 25-54 (+2%) and Adults 18-49 (+3%), hitting 7-week highs in all three measures - since w/o 3/7/16. Further, "GMA" has built on its overall viewer performance for the 6th straight week.

Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 238,000 (4.952 million vs. 4.714 million), taking the top spot at this point of the season for the 4th consecutive year.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+30%/+1.136 million), Adults 25-54 (+46%/+528,000) and Adults 18-49 (+48%/+400,000).

WEEK OF 04/25/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,961,000 1.4/11; 1,667,000 1.0/10; 1,225,000 3.7/14
TODAY 4,696,000 1.5/12; 1,811,000 1.1/11; 1,364,000 3.4/13
CBS THIS MORNING 3,825,000 1.0/ 8; 1,139,000 0.7/ 7; 825,000 2.8/11

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 4/25/16, 4/18/16 and 4/27/15. Most Current: 2015-2016 Season (9/21/15 - 5/1/16) and 2014-2015 Season (9/22/14 - 5/3/15). All averages are based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.