ABC's GOOD MORNING AMERICA Widens Total Viewer Lead Over 'Today'
By: Caryn Robbins Jun. 25, 2015
ABC News' "Good Morning America" finished as the No. 1 morning newscast in Total Viewers (5.031 million) and Adults 25-54 (1.758 million) for the week of June 15, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (4.388 million and 1.661 million, respectively) by 643,000 Total Viewers and 97,000 Adults 25-54. Additionally, "GMA" improved on the previous week (w/o 6/8/15) in Total Viewers (5.031 million vs. 5.008 million) and Adults 18-49 (1.243 million vs. 1.235 million).
"GMA" posted year-to-year Total Viewer gains of +3% (5.031 million vs. 4.861 million on w/o 6/16/14). For the 2nd week in a row, "GMA" widened its Total Viewer margins over "Today" both week to week (+3% - vs. 627,000 for w/o 6/8/15) and year to year (+18% - vs. 546,000 for w/o 6/16/14). Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 583,000 Total Viewers and by 123,000 Adults 25-54. In fact, "GMA" has increased its season margin over "Today" versus the same point last season in Adults 25-54 (+17% - 123,000 vs. 105,000). Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its widest Adults 25-54 margin over "Today" in 22 years - since the 1992-93 season. During the week, "GMA" led "CBS This Morning" in Total Viewers (+48%), Adults 25-54 (+82%) and Adults 18-49 (+87%). WEEK OF 6/15/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDSVideos