ABC's GOOD MORNING AMERICA Stands as No. 1 Morning Newscast
By: Caryn Robbins May. 01, 2015
ABC News' "Good Morning America" stood as the No. 1 morning newscast in Total Viewers (5.083 million) for the week of April 20, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" led NBC's "Today" (4.809 million) by 274,000 Total Viewers.
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 598,000 Total Viewers and by 140,000 Adults 25-54. In fact, "GMA" has increased its season margin over "Today" versus the same point last season in Adults 25-54 (+37% - 140,000 vs. 102,000). Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its widest Adults 25-54 margin over "Today" in 23 years -since the 1991-92 season. During the week, "GMA" led "CBS This Morning" in Total Viewers (+36%), Adults 25-54 (+67%) and Adults 18-49 (+64%).WEEK OF 4/20/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,083,000 1.5/12; 1,765,000 0.9/10; 1,205,000 3.8/15
TODAY 4,809,000 1.5/12; 1,793,000 1.1/11; 1,383,000 3.5/13
CBS THIS MORNING 3,724,000 0.9/ 7; 1,057,000 0.6/ 6; 736,000 2.7/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 4/20/15, 4/13/15 and 4/21/14. Most Current: 2014-2015 Season (9/22/14 - 4/26/15) and 2013-2014 Season (9/23/13 - 4/27/14). Averages based on regular telecasts.
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