ABC's GOOD MORNING AMERICA Delivers Largest Total Viewer Season Margins
By: Caryn Robbins Apr. 16, 2015
ABC News' "Good Morning America" finished as the morning's No. 1 newscast in Total Viewers (5.153 million) and Adults 25-54 (1.861 million) for the week of April 6, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (4.740 million and 1.728 million, respectively) by 413,000 Total Viewers and by 133,000 Adults 25-54.
"GMA" increased its Adults 25-54 advantage over "Today" week to week by +3% (133,000 vs. 129,000). Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 612,000 Total Viewers and by 150,000 Adults 25-54. In fact, "GMA" has increased its season margins over "Today" versus the same point last season in both Total Viewers (+1% - 612,000 vs. 606,000) and Adults 25-54 (+56% - 150,000 vs. 96,000). Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its widest Total Viewer margin over "Today" in more than 23 years and biggest in Adults 25-54 in 23 years -since at least the 1991-92 season and the 1991-92 season, respectively (Nielsen's electronic database started on September of 1991). During the week, "GMA" led "CBS This Morning" in Total Viewers (+46%), Adults 25-54 (+76%) and Adults 18-49 (+74%). WEEK OF 4/6/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDSGOOD MORNING AMERICA 5,153,000 1.6/13; 1,861,000 1.0/11; 1,319,000 3.7/15
TODAY 4,740,000 1.4/12; 1,728,000 1.1/11; 1,333,000 3.5/14
CBS THIS MORNING 3,532,000 0.9/ 7; 1,059,000 0.6/ 6; 758,000 2.5/10
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.
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