ABC's “GMA” Posts Best Demo Performance in Nearly 7 Months

ABC News' "Good Morning America" was the No. 1 morning program in Total Viewers (5.935 million) and Adults 25-54 (2.229 million) for the week of November 11, 2013, according to Nielsen Media Research. Winning all 8 weeks this season, "GMA" outdrew NBC's "Today" (5.201 million and 2.135 million, respectively) during the week by 734,000 Total Viewers and by 94,000 Adults 25-54. "GMA" saw significant increases in its lead over the No. 2-ranked "Today" compared to the year-ago week (w/o 11/12/12) in both Total Viewers (+41%, +519,000) and Adults 25-54 (+154%, +37,000). Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

"GMA" delivered the Top 2 most-watched morning telecasts of the season on Tuesday (6.160 million) and Thursday (6.132 million) and the top Adults 25-54 morning telecast on Thursday (2.322 million). In fact, GMA's Total Viewer telecast on Tuesday and Adults 25-54 telecast on Thursday stands as the top single-day morning newscasts in nearly 6 months in both measures - since "GMA's" telecast on 5/22/13.

Growing over the previous week for the 4th week in a row, "GMA" hit a season high for the 2nd straight week in Adults 25-54 (+3%) - 2.170 million on w/o 11/4/13. Further, "GMA" posted its top news demo performance in nearly 7 months - since w/o 2/25/13.

"GMA" has ranked No. 1 every week in Total Viewers for 16 months (the last 65 weeks - since w/o 8/13/12). "GMA's" 65 consecutive weeks at the top stands as its longest stretch at No. 1 in more than 22 years - since before the 1991-92 season; Nielsen's electronic database started in September 1991.

In Adults 25-54, "GMA" has ranked No. 1 for the last 18 weeks, its longest news demo winning streak in more than 20 years - since w/o 3/1/93 to w/o 6/28/93 during the 1992-93 season.

"GMA" improved year to year by double-digits in both Total Viewers (+11%) and Adults 25-54 (+11%) - 5.329 million and 2.006 million, respectively, on w/o 11/12/12. Further, "GMA" has improved on its Total Viewer audience year-to-year in all 8 weeks of the season.

Season to date, "GMA" stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. "GMA" is leading NBC's "Today" by 766,000 Total Viewers and 69,000 Adults 25-54. In fact, "GMA" has widened its Total Viewer season lead over "Today" Versus the same point last season by 41% (766,000 vs. 542,000) to post its largest season margin in more than 22 years - since at least the 1991-92 season; Nielsen's electronic database started on September of 1991.

Growing for the 3rd year in a row, "GMA" is up over the same point last season in both Total Viewers (+11%) and Adults 25-54 (+7%). In fact, "GMA" is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 6 years - since before the 1991-92 season and the 2007-08 seasons, respectively.

During the week, "GMA" once again nearly doubled the performance of "CBS This Morning" in Total Viewers (+85%), while more than doubling in Adults 25-54 (+115%) and Adults 18-49 (+115%). In addition, "GMA" led the CBS program by its largest Adults 25-54 advantage (1.192 million) in more than 7 years - since w/o 10/16/06.

WEEK OF 11/11/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,935,000 1.9/13; 2,229,000 1.2/10; 1,515,000 4.4/15
TODAY 5,201,000 1.8/12; 2,135,000 1.4/11; 1,715,000 3.8/13
CBS THIS MORNING 3,202,000 0.9/ 6; 1,037,000 0.6/ 5; 704,000 2.3/ 8

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/11/13, 11/4/13 and 11/12/12. Most Current: 2013-2014 Season (9/23 - 11/17/13) and 2012-2013 Season (9/24 - 11/18/12). All averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

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