ABC's GMA Delivers Largest Adults 25-54 Season Margin
By: Caryn Robbins Dec. 18, 2014
ABC News' "Good Morning America" ranked as the No. 1 morning newscast in Total Viewers (5.533 million) and Adults 25-54 (2.055 million) during the week of December 8, 2014, based on Live +Same Day Data from Nielsen Media Research. "GMA" has taken the top spot in both measures in all 12 weeks of the season. In addition, "GMA" beat the No. 2-ranked "Today" (5.156 million and 2.001 million, respectively) by 377,000 Total Viewers and by 54,000 Adults 25-54.
Season to date, "GMA" is the No. 1 morning newscast in all key demos: Total Viewers, Adults 25-54 and Adults 18-49. "GMA" is leading NBC's "Today" by 692,000 Total Viewers, by 180,000 Adults 25-54 and by 8,000 Adults 18-49. In addition, "GMA" has nearly tripled its season margin over "Today" versus the same point last season in Adults 25-54 (+177% - 180,000 vs. 65,000) and is now leading "Today" in Adults 18-49 this season. Furthermore, ranking No. 1 for the 3rd straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season. During the week, "GMA" outperformed "CBS This Morning" in Total Viewers (+68%), Adults 25-54 (+112%) and Adults 18-49 (+117%).WEEK OF 12/8/14 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,533,000 1.7/13; 2,055,000 1.1/11; 1,455,000 4.1/15
TODAY 5,156,000 1.7/13; 2,001,000 1.2/12; 1,583,000 3.7/14
CBS THIS MORNING 3,294,000 0.8/ 6; 970,000 0.5/ 5; 669,000 2.4/ 9
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 12/8/14, 12/1/14 and 12/9/13, or as dated. Most Current: 2014-2015 Season (9/22 - 12/14/14) and 2013-2014 Season (9/23 - 12/15/13). Averages based on regular telecasts.
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