ABC's BETRAYAL Up Week-to-Week in Viewers
By: Caryn Robbins Oct. 21, 2013
ABC Sunday Prime (7-11pm - 5.6 million and 1.4/4 in AD18-49): Opposite NBC's big Sunday Night Football Contest (Broncos-Colts) and an NFL overrun-boosted CBS pushing its lineup back approximately 30 minutes, ABC delivered Sunday's Top 2 broadcast dramas in Adults 18-49 for the 4th consecutive week with Once Upon a Time and Revenge, outdelivering NFL-assisted CBS' The Good Wife and The Mentalist. In addition, Once Upon a Time (43k tweets) and Revenge (17k tweets) were Sunday's Top 2 most social entertainment series on broadcast TV. The Net increased its overall audience for the 2nd week in a row (+4%) to a best-since-premiere number.
America's Funniest Home Videos (7-8pm - 5.7 million and 1.1/3 in AD18-49): In the 7 o'clock hour, America's Funniest Home Videos was up 8% in Total Viewers over its premiere the prior week. Once Upon a Time (8-9pm - 7.0 million and 2.0/6 in AD18-49): Sunday's top-rated broadcast drama, ABC's Once Upon a Time surged 82% over its Adult 18-49 lead-in at 8pm and gained 11% from its first half-hour to its second half-hour. Live + 7 Day Ratings: On average this season, Once Upon a Time builds 46% over its L+SD number to a 3.8 rating in Adults 18-49 in L+7 (+1.2 rating points). This year's Adult 18-49 build in TV playback for the show is 11 percentage points higher than the same point last year (+46% vs. +35%). Revenge (9-10pm - 6.1 million and 1.5/4 in AD18-49): During the 9 o'clock hour, ABC's Revenge defeated its CBS' drama competition (The Good Wife = 1.4/3) in Adults 18-49. Revenge increased its overall audience week to week (+2%).Videos