ABC'S WIFE SWAP Outdraws NBC Comedies in 8:00 pm Time Slot
By: Caryn Robbins Apr. 12, 2013
In the 8 o'clock hour, ABC's Wife Swap outdrew NBC's comedies in The Hour (Community/Parks and Recreation) by 1.6 million viewers. Opposite the second half of Fox's American Idol, Wife Swap jumped by 23% in Adults 18-49 from its first half-hour to its second half-hour.
Growing week to week by 15% in Total Viewers and by 8% in Adults 18-49, Wife Swap scored its 2nd-best numbers this season, marking the show's 2nd-strongest performance since April 2009 - since 4/17/09.At 9pm, an Encore telecast of ABC's Grey's Anatomy attracted 1.2 million more Viewers than NBC's original comedies (The Office/season finale of Go On). The ABC drama delivered its best repeat performance in more than 1 year in both Total Viewers and Adults 18-49 - since 3/22/12 and 3/8/12, respectively.Videos