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ABC Wins Night 1 of November Sweeps in Adults 18-49

By: Oct. 31, 2014
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ABC Thursday Prime (8-11pm - 8.0 million and 2.5/8 in AD18-49): With a 2nd airing this season of It's the Great Pumpkin, Charlie Brown leading into SCANDAL and HTGAWM, ABC won Thursday night in Adults 18-49, upsetting CBS' premiere of its entertainment lineup on the night (+4% - 2.5/8 vs. 2.4/7). In addition, the Net continued to more than double the young adult deliveries of FOX (+150% - 1.0/3) and NBC (+150% - 1.0/3) on the night. It was ABC's 2nd straight year to lead the opening night of the November Sweep.

ABC's SCANDAL (3.0/9) and HTGAWM (2.7/8) were Thursday's Top 2 dramas (pacing well ahead of CBS' Elementary premiere, NBC's PARENTHOOD and Fox's Bones and Gracepoint) and trailed only CBS' THE BIG BANG THEORY overall on the night in Adults 18-49. SCANDAL and HOW TO GET AWAY WITH MURDER are once again tracking as the week's top-rated broadcast dramas in Adults 18-49.

Season to date, ABC's Thursday is up by double digits from the same point a year ago in Total Viewers (+34%) and Adults 18-49 (+24%) for its strongest start on the night in 5 years - since the beginning of the 2009-10 season.

It's the Great Pumpkin, Charlie Brown (8-9pm - 6.2 million and 1.7/6 in AD18-49): From 8-9pm against the Thursday premiere of Big Bang and season opener of Mom, ABC's 2nd repeat of It's the Great Pumpkin, Charlie Brown (6.2 million and 1.7/6) dominated first-runs of Fox's Bones (5.5 million and 1.3/4) and THE BIGGEST LOSER (4.4 million and 1.1/4) in Total Viewers and Adults 18-49.

Scandal (9-10pm - 9.1 million and 3.0/9 in AD18-49): Spiking 76% over its lead-in at 9pm in Adults 18-49 to dominate its hour, ABC's SCANDAL (3.0/9) beat CBS' comedy premieres by 30% (Two and a Half Men premiere/McCarthy's series debut = 2.3/7), and more than tripled the deliveries of NBC's comedies (Bad Judge/A to Z = 0.8/2) and Fox's GRACEPOINT (0.8/2). SCANDAL was up from Grey's in THE HOUR on the same night last year (8.9 million and 2.6/8). Despite a lower lead-in, the ABC drama held steady week to week in Adults 18-49 and increased from its own year-ago telecast at 10pm (2.9/9 on 10/31/13).

How to Get Away with Murder (10-11pm - 8.5 million and 2.7/8 in AD18-49): At 10pm, ABC's HOW TO GET AWAY WITH MURDER (2.7/8) beat its combined drama competition in Adults 18-49, towering over CBS' Elementary season opener by 93% (1.4/4) and NBC's PARENTHOOD by 145% (1.1/3). The new ABC drama was also the most-watched TV show overall in the slot (8.5 million).



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