ABC Wins All 4 Thursdays of November Sweep in Key Demo

By: Caryn Robbins Nov. 21, 2014

ABC Thursday Prime (8-11pm - 9.4 million and 2.9/9 in AD18-49): ABC won all 4 Thursdays of the November Sweep in Adults 18-49 for the first time in at least 23 years - since at least November 1991, which is the first sweep period in Nielsen's electronic database. Driven by strong turnouts for the winter finales for its Thursday drama lineup, ABC beat CBS by a season-best 38% (2.9/9 vs. 2.1/7). The Net spiked over the year-ago Thursday (7.0 million and 2.1/6 on 11/21/13). On average, ABC's Thursday November Sweep delivery was up by 20% in Total Viewers and by 22% for its best numbers in 4 years - since 2010.

ABC was up for the 3rd-straight Thursday in Total Viewers and Adults 18-49.

How to Get Away with Murder was up week to week in Total Viewers (+7% - 9.8 million vs. 9.2 million) and Adults 18-49 (+7% - 3.1/10 vs. 2.9/9), hitting a 6 week-high with young adults - since 10/9/14.

ABC's Murder (3.1/10), SCANDAL (3.1/10) and Grey's (2.4/7) continued their run as Thursday's Top 3 dramas in Adults 18-49 (over CBS' Elementary, NBC's PARENTHOOD and Fox's Bones and Gracepoint). In addition, SCANDAL and HTGAWM trailed only CBS' THE BIG BANG THEORY as the top-rated series of the night and are once again tracking as the week's top broadcast dramas in Adults 18-49.

From 10-11pm, ABC's HOW TO GET AWAY WITH MURDER (3.1/10) beat its combined drama competition for the 4th consecutive week in Adults 18-49 (+24%), topping NBC's PARENTHOOD by 107% (1.5/4) and CBS' Elementary by 210% (1.0/3).

Season to date, ABC's Thursday is up by double digits from the same point last year in Total Viewers (+28%) and Adults 18-49 (+21%) for its strongest delivery on the night in 5 years - since the comparable weeks of the 2009-10 season.