ABC News Goes Pink for Fight Against Breast Cancer
Most Americans know someone affected by breast cancer. And while most people know the facts when it comes to a healthy diet, wearing a bike helmet, and buckling up when riding in a car, many are still unaware of the things they can do to prevent breast cancer and catch it early if it develops. Working with a team of noted doctors and experts in the breast cancer arena, ABC News Goes Pink on October 1st to help engage, empower and educate Americans on the facts about breast cancer prevention, detection, diagnosis and treatment. ABC News will devote a full day of coverage on October 1st on "Good Morning America," "World News with Diane Sawyer," "Nightline," ABCNEWS.com, ABC News Radio, ABC NewsNow and ABC NewsOne. Additionally, ABC owned and affiliate stations throughout the country will participate in the campaign with special local programming. The unprecedented campaign also features ABC News' PINK PLEDGE, which is live on ABCNewsGoesPink.com, a site created especially for the initiative.
ABC News Goes Pink is a wake-up call and a conversation starter to help American women make breast health a priority and spend as much time, energy and money taking care of their breasts as their beauty. It is also a call to alert American men who are at risk and may not know the facts. "ABC News Goes Pink is a very important initiative across all of our programs and platforms. We hope to help our audience understand the risks, medical research and options for preventing, detecting and treating a serious disease that afflicts millions," said Ben Sherwood, ABC News president. "The health care community has made clear that early detection of breast cancer makes a big difference. ABC News Goes Pink will help educate and empower millions of Americans to assess their individual risks and to take charge of their health along with their doctors."Marisa Weiss, M.D., Founder and President Breastcancer.org
Cliff Hudis, M.D., Chief of Breast Cancer Medicine Service, Memorial Sloan-Kettering Cancer Center
Susan Love, M.D., President, Dr. Susan Love Research Foundation
Edith A. Perez, M.D, Deputy Director at Large, Mayo Clinic Cancer Center John Green is the Executive Producer in charge of ABC News Goes Pink. Geralyn Lucas and Tomomi Arikawa, both breast cancer survivors, are the coordinating producers.
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