2013 NBA Eastern Conference Finals on TNT Draw 8.2 Million Viewers
By: Tyler Peterson May. 23, 2013
TNT's exclusive presentation of the 2013 NBA Eastern Conference Finals Game 1 between the Indiana Pacers and Miami Heat delivered a 5.3 U.S. HH rating and 8.2 million total viewers, based on Nielsen Fast Nationals, and propelled the network to rank No. 1 across all of television (cable or broadcast) in prime time. Last night's game is the highest-rated and most-viewed 2013 NBA Playoffs telecast to date.
The Pacers/Heat telecast is up 10% in U.S. HH rating (vs. 4.8) and 6% among total viewers (vs. 7.8 million) when compared with the network's Game 1 of the 2012 Western Conference Finals between the Oklahoma City Thunder and the San Antonio Spurs. Last night's Pacers/Heat telecast generated a 24.4 metered market in Miami and a 20.2 locally in Indianapolis. Miami is the 16th largest DMA among the 56 metered markets (in household reach) with Indianapolis ranking 24th overall. TNTs coverage of the Pacers/Heat Game 1 was also the most-discussed program of the night across social media platforms, garnering 2.7 million comments from 1.4 million authors.Videos