2013 NBA Eastern Conference Finals on TNT Draw 8.2 Million Viewers

TNT's exclusive presentation of the 2013 NBA Eastern Conference Finals Game 1 between the Indiana Pacers and Miami Heat delivered a 5.3 U.S. HH rating and 8.2 million total viewers, based on Nielsen Fast Nationals, and propelled the network to rank No. 1 across all of television (cable or broadcast) in prime time. Last night's game is the highest-rated and most-viewed 2013 NBA Playoffs telecast to date.

The Pacers/Heat telecast is up 10% in U.S. HH rating (vs. 4.8) and 6% among total viewers (vs. 7.8 million) when compared with the network's Game 1 of the 2012 Western Conference Finals between the Oklahoma City Thunder and the San Antonio Spurs.

Last night's Pacers/Heat telecast generated a 24.4 metered market in Miami and a 20.2 locally in Indianapolis. Miami is the 16th largest DMA among the 56 metered markets (in household reach) with Indianapolis ranking 24th overall.

TNTs coverage of the Pacers/Heat Game 1 was also the most-discussed program of the night across social media platforms, garnering 2.7 million comments from 1.4 million authors.

Source: Nielsen Fast National Data based on Live + SD for 05/23/2013. 2013 and 2012 NBA Playoffs through the first game of the Conference Finals. Social Media based on Bluefin data for the same date.

Need more TV Theatre News in your life? Sign up for all the news on the Spring season, discounts & more...