2013 Marks HGTV's Most Watched Year Yet
HGTV achieved its highest rated and most watched year ever in 2013 among viewers P25-54. On average, more than 36 million viewers tuned in to HGTV primetime each week. The network's programming, which includes such highly-rated favorites as Property Brothers, Buying & Selling, Rehab Addict, Cousins Undercover, Brother Vs. Brother, and of course, the popular Love It or List It and House Hunters franchises, continue to appeal to upscale audiences and allowed HGTV to finish 2013 as the #1 cable network among upscale W25-54 for the seventh consecutive year. In fact, House Hunters and House Hunters International delivered their highest P25-54 ratings in five years, while Property Brothers and Love It or List It each earned their highest rated episode ever in 2013.
The strong 2013 performance, particularly in primetime which grew 4% over 2012, also helped the network achieve a ranking as the 11th highest rated cable network in primetime among P25-54. On average viewers spent 77.7 minutes watching HGTV programs -- the highest time spent viewing in the network's history.
"We have a strong shot at repeating our 2013 success because our programs feature engaging experts like the Property Brothers and Nicole Curtis who work on compelling, relatable home transformations," said Kathleen Finch, president HGTV and DIY Network. "We know why viewers come to HGTV and our teams are being smart about using those lessons to keep those viewers coming back to the network."
Already off to a positive start in 2014, HGTV ranked #1 among all ad supported cable networks on New Year's Day. Rose Parade 2014, as well as a full day of premiere episodes for newer hit series such as Island Hunters, Beachfront Bargain Hunt,Caribbean Life and Living Alaska, helped HGTV attract more than 17.4 million total viewers. The network's popular HGTV Dream Home special, which featured the new 2014 home located near Lake Tahoe, attracted more than 3 million viewers and was up 22% over last year's special. It ranked in the top 2 programs among all cable programs in its time period across upscale P25-54, W25-54, P18-49 and W18-49.
New programs premiering on HGTV in 2014 include the renovation competition series Flipping the Block and Family Under Construction, featuring the home renovation of blogger Jen Hatmaker.