London and Sydney Knock Paris off the “Best City” Pedestal

By: Robert Diamond Sep. 30, 2013

These are the findings of the bi-annual Anholt-GfK City Brands Index (CBISM), which measures the power and appeal of each city's brand image. The study gives a holistic perspective of each city, looking at six key dimensions: Presence (the city's international status and standing), Place (its physical aspect), Pre-requisites (basic requirements, such as affordable accommodation and the standard of public amenities), People, Pulse (interesting things to do) and Potential (the economic and educational opportunities).

		Anholt-GfK City IndexSM 2013 Overall Brand Ranking: Top 10 of 50 Cities
1		London (2 in 2011)
2		Sydney (3)
3		Paris (1)
4		New York (4)
5		Rome (6)
6		Washington D.C. (7)
7		Los Angeles (5)
8		Toronto (13)
9		Vienna (9)
10		Melbourne (8)