London and Sydney Knock Paris off the “Best City” Pedestal
By: Robert Diamond Sep. 30, 2013
These are the findings of the bi-annual Anholt-GfK City Brands Index (CBISM), which measures the power and appeal of each city's brand image. The study gives a holistic perspective of each city, looking at six key dimensions: Presence (the city's international status and standing), Place (its physical aspect), Pre-requisites (basic requirements, such as affordable accommodation and the standard of public amenities), People, Pulse (interesting things to do) and Potential (the economic and educational opportunities).
| Anholt-GfK City IndexSM 2013 Overall Brand Ranking: Top 10 of 50 Cities | ||
| 1 | London (2 in 2011) | |
| 2 | Sydney (3) | |
| 3 | Paris (1) | |
| 4 | New York (4) | |
| 5 | Rome (6) | |
| 6 | Washington D.C. (7) | |
| 7 | Los Angeles (5) | |
| 8 | Toronto (13) | |
| 9 | Vienna (9) | |
| 10 | Melbourne (8) |
SOURCE: BUSINESS WIRE
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