Mother Mother Reveal Video For IT'S ALRIGHT, Track Off New LP

Mother Mother Reveal Video For IT'S ALRIGHT, Track Off New LP

Mother Mother have released a music video for their emotional new single, "It's Alright." The single, of their newest album Dance and Cry, comes hot off the heels of the group's smash hit "Get Up" which claimed the #1 spot on Alternative Radio in Canada for an impressive 7 weeks. Watch the video for "It's Alright" HERE and learn more about the making of the song HERE.

The band have been touring North America since the release of Dance and Cry in late 2018. They have just a handful of dates left including a SOLD-OUT March 17 stop at New York City's Gramercy Theatre -- all dates are listed below.

"It's Alright," is a heartbreakingly honest song about the healing quality of self-forgiveness written by the band's lead singer and lyricist Ryan Guldemond. After releasing the single the band received an overwhelming reaction from listeners who reached out to share their own struggles and journey of self-forgiveness. The strong reaction from fans inspired Mother Mother to create a fan sourced music video and accompanying social media campaign that can be followed HERE. The video, shot in Vancouver, features a diverse cast of real people opening up about their own stories with a variety of themes like depression, eating disorders, disability and belonging. The result is an extremely authentic and vulnerable video that the band hopes will encourage people to talk about their emotions and what they may be feeling and experiencing in their lives.

About the deeply personal song Guldemond remarked, "based on the reaction from our listeners, we found there to be a therapeutic value in the words and music that was making impact and helping people get through some hard times. This prompted the idea to make a music video starring real people with real problems. Our message behind this song and video is to advocate talking about one's problems, or points of shame, guilt, embarrassment, regret etc, to a comforting and non-judgmental source. By doing so, we are better able to separate from our issues and see them more objectively, allowing us to work our way through, and move closer to peace."

Don't suffer in silence. If you need support, The National Institute Of Mental Health can help.

Mother Mother is:

Ryan Guldemond: Vocals, Guitars, Keys, and Programming

Molly Guldemond: Vocals and Synth

Jasmin Parkin: Vocals and Keys

Ali Siadat: Percussion and Electronics

Mike Young: Bass

Mother Mother North American Tour

March 12 - Philadelphia, PA - The Foundry

March 13 - Washington, DC - Rock & Roll Hotel

March 14 - New York, NY - Gramercy Theatre

March 16 - Buffalo, NY - Town Ballroom

The Juno and MMVA nominated Vancouver-based band, comprised of Ryan Guldemond, Molly Guldemond, Jasmin Parkin, Ali Siadat and Mike Young, has had a whirlwind decade; garnering seven top 11 singles on the alt rock Canadian charts and 100 million streams and counting on digital platforms. Their previous album, 2017's No Culture, produced "The Drugs" a #1 single on the Alt Rock charts in Canada for three consecutive weeks. The alt-rockers first earned critical acclaim with their debut albums Touch Up (2007) and O My Heart (2008). The releases that followed, Eureka (2011) and The Sticks (2012) delivered the top 5 radio hits "The Stand", "Bit By Bit" and "Let's Fall In Love", making the band the second most aired alternative act in Canada in 2012 and 2013. In 2014 they racked up more hits with "Get Out The Way", "Monkey Tree" and "Modern Love" from their much-lauded record Very Good Bad Thing. The band has also found success on the road, most recent tours include sold-out headline dates across North America, selling out the historic Massey Hall, and a record-breaking five consecutive sold-out shows at the Commodore Ballroom in Vancouver, as well as sold out shows in New York, Los Angeles and more.

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