CTV Reveals First 10 Aspiring Artists Selected to Appear on CTV's New Original Music Series THE LAUNCH

With production now wrapped on the inaugural season of THE LAUNCH, CTV today unveiled the first 10 artists selected to participate in the all-new, six-part musical series slated to premiere in mid-season. Today's announcement represents the first 10 of 30 artists to be revealed over the next three days, introducing Canadians from across the country to THE LAUNCH's astonishing array of aspiring artists.

Hand-picked from among more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Vying for the chance of a lifetime - the opportunity to record and perform a new original song written by a world famous songwriter/producer and mentored by a panel of internationally renowned music industry legends - the selected artists face the life-changing prospect of being catapulted from discovery to stardom in just 48 hours.

Representing wildly diverse musical tastes, styles, and genres running the gamut from Blues to Broadway, Pop to Soul, R&B to Reggae, Hip Hop, Alternative, Rock, Folk, Jazz - and more, THE LAUNCH's emerging artists illustrate a vast array of styles and hybrids of genres both vocally and instrumentally, indicative of the platinum standard of talent taking part in the series' inaugural season.

"The driving force behind THE LAUNCH is disruption at every level - in reinventing the music television genre, in launching new artists, and in creating music's next big songs," said Scott Borchetta, President and CEO of Big Machine Label Group. "We can't wait for audiences across the country to meet these artists and be blown away by their talent, just as our superstar mentors were week after week. We are proud to pioneer this new and unique television and music industry footprint."

Supporting today's announcement across @CTV_PR social platforms is a companion #MeetTheArtists video - a compilation introducing Canadians to today's wave of 10 announced artists on THE LAUNCH, available on Instagram and Twitter. Click here to view the first of three companion videos.

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