JOSE CUERVO Launches “CRISTALINO NIGHTS” to Transform Ordinary Weekends Into Exceptional Ones

According to a recent study, 83% of people believe that summer 2022 will be the best yet for travel and adventure, and Jose Cuervo^® Tradicional Cristalino, is answering that call. Introducing "Cristalino Nights": a catalog of unparalleled, VIP weekend experiences at some of North America's most sought-after nightlife events and international destinations, designed especially for tequila fans and their closest friends.

To celebrate the release of Jose Cuervo Tradicional Cristalino, a tequila that forgoes the ordinary, consumers can text Cuervo and America's number one tequila brand will upgrade their weekend plans by launching a series of premium experiences all summer long. Winners won't know what they're getting into until selected, but each unique experience offers guaranteed VIP treatment, from first-class flights to one-on-one celebrity hangs.

Starting on June 14^th, tequila lovers looking to score an upgraded weekend unlike any other can simply text "CRISTALINO" to 24272. Select fans will be notified that they've been selected to enjoy a one-of-a-kind experience such as:

-A spontaneous, all-expenses-paid trip to Mexico City to take on the bustling nightlife scene in style.

-A first-class Octagon-side experience at the highly anticipated UFC 276 event in Las Vegas, starting the evening with a private cocktail party where the fighters are on the guest list.

-VIP access to Firefly Music Festival in September to dance to some of music's hottest names.

"Some of the most unforgettable nights begin with the unknown. With the release of our new Cuervo Cristalino tequila, a unique hybrid of smoothness and complexity, we are excited to celebrate spontaneous spirits and give away one-of-a-kind experiences to our fans," said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits.

Follow along at @josecuervotequila on Instagram and @josecuervo on Twitter, or visit CristalinoNights.com to set the night in motion with Tradicional Cristalino by saying yes to the unexpected!

ABOUT JOSE CUERVO® TRADICIONAL CRISTALINO

Jose Cuervo Tradicional Cristalino is a Reposado-dominant tequila that offers incredible smoothness and clear appearance, all while maintaining a rich, layered taste due to the complex aging process. Combining more than 225 years of trusted tequila expertise and craftsmanship with modern innovation, Cuervo's Cristalino is poised to introduce this up-and-coming category to more tequila fans. Available now nationwide with a suggested retail price of $34.99 per 750ml bottle. 

ABOUT JOSE CUERVO®: 

Jose Cuervo® is a Mexican family-owned brand since 1795 and the largest producer of tequila throughout Mexico and around the world. Utilizing craftsmanship handed down through 10 generations of the Cuervo family, the Jose Cuervo® portfolio of tequilas includes Jose Cuervo® Especial®, the world's best-selling tequila, Jose Cuervo® Tradicional®, the original 100% agave tequila, Jose Cuervo® Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas®, Jose Cuervo Margarita Mix® and Playamar®, a tequila-based hard seltzer. For more information, visit www.cuervo.com. 

Photo Credit: Courtesy of Jose Cuervo

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