I think the design is elegant and understated, but most importantly it is polished and not the least bit tacky. I haven't seen a Broadway musical poster look this "expensive" in a long time.
Are you sure SpotCo did this? They're usually a little more innovative, particularly when it comes to type.
"Expensive"? This looks like a 5 minute photoshop job (not including that beautiful door bell).
This just lacks any character or emotion. (Door bell, not included.)
And yes, I know it's been done before, but [tos] was the first to spring to mind.
But they get 10 pts for not being as garish (Leap of Faith) or as downright ugly (Spider-Man) as other shows this season. But, not a stitch on the Radcliffe How To Serino Coyne design or SpotCo's Scottboro logo (just the logo, not the *again* black n white photos).
"Are we being attacked or entertained?" - MST3K
My theatre poster/logo portfolio: http://www.listenterprises.com/
I realize "expensive" isn't the most accurate way to convey what I'm trying to say. It looks clean and polished and contemporary. Plus it doesn't look overdesigned and it avoids any vulgarity. Will make a nice cast recording cover.
Cool that they're doing Friday matinees during the summer. Will be interesting to see how succesful those are (and, if they are, if any other shows try something similar).