Tiffany's Features Same Sex Couple in New Ad
By: Jennifer Diamond Jan. 20, 2015
Tiffany & Co. has launched its spring 2015 campaign called "Will You?", featuring different real life couples, including a same sex couple.
"These couples represent the spectrum of people who visit Tiffany every day to find that uniquely symbolic ring, the ultimate expression of love," the company said in a statement.
Tiffany & Co. seems to be the latest company to jump on the LGBT bandwagon when it comes to their advertising, following London Fog's campaign featuring, Neil Patrick Harris and husband David Burtka, and Coca-Cola.
About Tiffany & Co.:
Tiffany & Company (known colloquially as Tiffany or Tiffany's is an American multinational luxury jewelry and specialty retailer, having headquarters in New York City, United States. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, personal accessories, as well as some leather goods. Many of these goods are sold at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style.
Founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 as a "stationery and fancy goods emporium", the store initially sold a wide variety of stationery items, and operated as "Tiffany, Young and Ellis" in Lower Manhattan. The name was shortened to Tiffany & Company in 1853 when Charles Tiffany took control and established the firm's emphasis on jewelry. Tiffany & Company has since opened stores in major cities all over the world. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods to forestall any haggling over prices. In addition, against the social norm at the time, Tiffany only accepted cash payments, and did not accept payments on credit
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