App now available globally with artwork & billboards on view In Seattle, Alaska, Boulder, Portland, New York, Los Angeles, Baltimore, Cleveland, Denver and more.
Amplifier, the design lab behind the powerful We The People campaign that circled the globe during the 2017 Womens' March, is releasing AMPLIFIER AR, the new activist-driven augmented reality platform, now available for free download worldwide.
In the week before one of the most important elections in American history, AMPLIFIER AR allows viewers to hear directly from Indigenous movement leaders Gregg Deal, Xiuhtezcatl Martinez, and IllumiNative Director Crystal EchoHawk, along with BIPOC activists Nikkita Oliver, Tracy Rector, and Mer Young, about timely topics like climate justice, community organizing, the relationship between Black liberation and Indigenous sovereignty, and more. This first iteration of AMPLIFIER AR launches with four artworks from Amplifier's Every Day Is Indigenous Peoples' Day campaign, which was launched on Indigenous Peoples' Day in collaboration with Nia Tero and IllumiNative: Shepard Fairey's portrait of Xiuhtezcatl Martinez, and three artworks by Mer Young featuring Black and Indigenous activists Angela Davis, Pretty Nose, Audre Lorde, and Mary Ann Pierre Topseeh Coombs.Over 50,000 analog copies of these artworks already exist around the country as posters in schools and homes and in businesses as stickers and postcards, all of which can now be activated by AMPLIFIER AR. To expand this campaign even more, the four artworks have been distributed around the country as large-scale murals and projections in Seattle, Anchorage, Boulder, New York, Portland, and Los Angeles. The art will also be on national digital billboard placements in Baltimore, Cleveland, Denver, San Antonio, and St. Louis. Physical, printed artworks are also being sent to community groups for distribution in Arizona, California, Colorado, Hawai'i, Minnesota, Nevada, New Mexico, New York, North Carolina, Puerto Rico, Oklahoma, South Dakota, and Wisconsin.
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