INDUSTRY INSIGHT: Weekly Grosses Analysis - 2/3; Super Bowl = Super Bad for Broadway

By: BWW Special Coverage Feb. 03, 2014

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 2/2/2014.

The all-male Shakespeare's Globe repertory productions of William Shakespeare's TWELFTH NIGHT and RICHARD III have broken the house record of Broadway's Belasco Theatre for the fifth time. The productions, which opened Sunday, November 10 on Broadway to ecstatic and universal critical praise, grossed $907,006 for the week ending 2/2/14, breaking the house record of $881,048 the productions had set for the week ending 1/19/14. Twelfth Night and Richard IIIhave an access policy whereby 250 seats a performance - 2000 seats a week in the orchestra, mezzanine, balcony, boxes and on stage - are sold for $25, making the house record figure especially noteworthy.

Top 5 by This Week Gross

THE BOOK OF MORMON	$1,641,717
WICKED	$1,403,247
THE LION KING	$1,293,167
KINKY BOOTS	$1,173,857
MOTOWN: THE MUSICAL	$978,954

Bottom 5 by This Week Gross
BRONX BOMBERS ($137,015), MACHINAL ($196,201), A NIGHT WITH JANIS JOPLIN ($231,225), ROCK OF AGES ($289,178), OUTSIDE MULLINGAR ($317,000)

Top 5 by This Week Gross vs. Last Week Gross

OUTSIDE MULLINGAR	$91,130
TWELFTH NIGHT/RICHARD III	$28,177
AFTER MIDNIGHT	$11,881
MACHINAL	$6,462
THE BOOK OF MORMON	$-18,550

Bottom 5 by This Week Gross vs. Last Week Gross
THE LION KING ($-315,444), KINKY BOOTS ($-211,221), WICKED ($-195,673), CINDERELLA ($-186,557), MAMMA MIA! ($-174,645)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$188.18
KINKY BOOTS	$112.64
THE LION KING	$107.20
TWELFTH NIGHT/RICHARD III	$105.64
BEAUTIFUL	$104.14

Bottom 5 by Average Ticket Price
BRONX BOMBERS ($30.65), THE BRIDGES OF MADISON COUNTY ($57.99), MACHINAL ($61.47), MAMMA MIA! ($64.94), CINDERELLA ($67.98)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	118.03%
TWELFTH NIGHT/RICHARD III	101.84%
WICKED	83.47%
THE LION KING	78.64%
KINKY BOOTS	78.2%

Bottom 5 by Gross % of Potential
BRONX BOMBERS (18.85%), MAMMA MIA! (30.65%), CINDERELLA (31.86%), A NIGHT WITH JANIS JOPLIN (32.95%), CHICAGO (33.6%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.3%
TWELFTH NIGHT/RICHARD III	102.1%
WICKED	95.4%
MATILDA	95.2%
KINKY BOOTS	91.5%

Bottom 5 % of Seats Sold of Total Seats

A NIGHT WITH JANIS JOPLIN (48.4%), CINDERELLA (53.4%), CHICAGO (53.7%), MAMMA MIA! (56.7%), JERSEY BOYS (58.6%)

Top 5 by Seats Sold This Week vs. Last Week

BRONX BOMBERS	584
TWELFTH NIGHT/RICHARD III	176
AFTER MIDNIGHT	142

Bottom 5 by Seats Sold This Week vs. Last Week
MAMMA MIA! (-1891), CHICAGO (-1863), CINDERELLA (-1687), THE PHANTOM OF THE OPERA (-1367), THE LION KING (-1361)

That's all for this week... Other statistics that you'd like to see? Let us know!

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