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Coach Partners with Tony Awards for Presenters Green Room


Coach, Inc., a leading New York design house of modern luxury accessories and lifestyle brands, has announced its partnership with the 70th Annual Tony Awards as the Presenting Sponsor of the Green Room on June 12th at the Beacon Theatre, New York City. Coach will weave its modern interpretation of the American aesthetic into the exclusive behind-the-scenes space to create a signature Coach Green Room designed for the Tony Awards presenters, including Cate Blanchett, Oprah Winfrey, Carole King, Nathan Lane, Saorise Ronan, Steve Martin, Audra McDonald, Edie Brickell and Patina Miller.

"Coach evokes a spirit of individuality with the same distinctive and optimistic attitude embodied by Broadway," said Victor Luis, Chief Executive Officer of Coach, Inc. "Like Coach, the Tony Awards is deeply rooted in the fabric of New York City making our partnership a natural fit."

As the official behind-the-scenes space, the Coach Green Room will come to life adjacent to the Beacon Theatre and remain active with Tony Awards presenters throughout the awards telecast. The lounge will be appointed with thoughtful touches of Coach's brand hallmarks such as signature leather accents, seasonal florals and a vintage photobooth equipped with social media prompts for easy sharing of candid images.

"We are excited to partner with Coach to offer our Presenters and Nominees an exclusive backstage experience, where they can celebrate this historic telecast," said Charlotte St. Martin, President the Broadway League and Heather Hitchens, President the American Theatre Wing.

The Tony Awards are presented by The Broadway League and American Theatre Wing. The Tony Awards will be broadcast in a live three-hour ceremony from the Beacon Theatre, on the CBS television network on Sunday, June 12, 2016. For more information on the Tony Awards, visit and and follow @TheTonyAwards on Instagram and Twitter.

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