My Shows
News on your favorite shows, specials & more!

Broadway in New Mexico Series Delivers Over $47 Million to Local Economy

Touring Broadway generates substantial economic activity nationwide, with audiences contributing more than $1.34 billion annually.

By:
Broadway in New Mexico Series Delivers Over $47 Million to Local Economy

The Popejoy Presents Roybal-Mack & Cordova, P.C. Broadway in New Mexico Series, in partnership with Broadway Across America, has contributed more than $47 million in economic activity over the past 24 months. During the current season alone, Broadway presentations at Popejoy Hall are expected to generate more than $26 million for the local economy.

Popejoy Hall draws audiences from across Albuquerque and communities throughout New Mexico. These patrons contribute to the local economy through dining, transportation, retail, and lodging, extending the economic benefits of Broadway performances well beyond the theater.

Recently, The Broadway League released the Economic Impact of Touring Broadway 2023–2024 report. According to the report, Touring Broadway generates substantial direct spending from producers, presenters, and venues, while also drawing audiences into nearby local businesses. This activity creates a ripple effect throughout the local economy, as dollars spent in connection with Broadway performances continue to circulate across industries and extend into surrounding communities.

Touring Broadway generates substantial economic activity nationwide, with audiences contributing more than $1.34 billion annually to local economies through spending tied to their theater experience.






Need more Albuquerque Theatre News in your life?
Sign up for all the news on the Spring season, discounts & more...


Videos


The Magic Flute in Albuquerque The Magic Flute
Santa Fe Opera (7/04-8/28)
THE MAN WHO CAME TO DINNER in Albuquerque THE MAN WHO CAME TO DINNER
Adobe Theater (12/04-12/20)
Bad Medicine in Albuquerque Bad Medicine
Santa Fe Playhouse (8/06-8/30)
Bless Me Ultima in Albuquerque Bless Me Ultima
Vortex Theatre (7/10-7/26)
Herb Alpert and The Tijuana Brass in Albuquerque Herb Alpert and The Tijuana Brass
Kiva Auditorium (6/19-6/19)
Lili Elbe in Albuquerque Lili Elbe
Santa Fe Opera (8/01-8/27)
Grease in Albuquerque Grease
Sandstone Amphitheater (6/11-7/12) PHOTOS VIDEOS
Cabaret in Albuquerque Cabaret
Santa Fe Playhouse (7/02-7/19)
Mamma Mia! in Albuquerque Mamma Mia!
Popejoy Hall (5/18-5/23)
SHIRLEY VALENTINE in Albuquerque SHIRLEY VALENTINE
North Fourth Theatre (5/29-6/14)