WICKED Breaks Box Office Records in Indianapolis
Broadway's biggest Blockbuster, WICKED, flew out of the Old National Centre on Sunday, December 1, after a 24-performance return engagement in Indianapolis presented by Broadway in Indianapolis. Over 58,600 patrons were in attendance for this recent run which grossed over $4.7 million and broke the current Old National Centre box office record, which was also held by WICKED. The show's popularity has continued, if not grown, since the record-breaking runs in 2009 and 2010, providing a significant impact on the local economy for a third time.
The Combined local economic impact of WICKED for all three engagements can be estimated at over $46 million. Based on statistical analysis by 'The Broadway League', the New York City-based national trade association for the Broadway industry, the local economic impact of the 2013 engagement of WICKED in Indianapolis can be estimated at almost $16.5 million.
"We are always pleased to bring WICKED back to Indianapolis!" says Leslie Broecker, President of Broadway in Indianapolis. "Packed performances fill our restaurants and bring thousands to the downtown area. And not only does this show have an immediate economic impact on our community, but it also inspires a new generation of theatre-goers who will likely come back again and again."
WICKED was a season option of the Broadway in Indianapolis 2013-2014 season. The remaining season continues in 2014 with Ghost the Musical, Memphis, The Addams Family and The Book of Mormon. More information about these season shows can be found at www.BroadwayinIndianapolis.com.