STAGE TUBE: SMASH's Jeremy Jordan Joins MAKE A MUSICAL Campaign in New Spot
This Tuesday, February 26, the first broadcast spot encouraging schools across America to apply for a chance to improve their school theater premiered during NBC's "Smash." It features "Smash" and Broadway star Jeremy Jordan as the spokesperson.
Schools across America with theaters in need of repairs may apply for the "NBC's 'Smash': Make a Musical constructed by Lowe's" program at makeamusical.org through Wednesday, March 6. On Tuesday, March 12, 30 finalists will be named and communities will compete to receive the most online votes before Wednesday, April 10. The top five grand prize winners will receive a Lowe's gift card to help renovate their theater.
East Rockaway High School in East Rockaway, N.Y., which was severely damaged during Hurricane Sandy has received funding and supplies from Lowe's to repair its high school auditorium. Earlier in February, Lowe's employee volunteers and volunteers from the national nonprofit Rebuilding Together worked alongside East Rockaway students to complete the theater makeover. "Smash" and Broadway star Jeremy Jordan visited the school and encouraged the students as they performed for the first time on their rebuilt stage. The whole process was captured and will air in three separate 30-second spots during season two of "Smash," the first of which you can see below!