Major League Soccer to Be Honored for Leadership In Hispanic Television
Major League Soccer (MLS), the Division I professional soccer league in the United States and Canada, will be honored with the Award for Leadership in Hispanic Television in the programming category at the 12 th Annual Hispanic Television Summit to be presented at the New York Marriott Marquis on Thursday, October 2, 2014 by leading television business publications Broadcasting & Cable and Multichannel News.
"Hispanic fans have always been a top priority for Major League Soccer. From the very first season in 1996, The League has been telecast on Hispanic programming networks," said Louis Hillelson, Vice President/Group Publisher of Broadcasting & Cable and Multichannel News. "MLS is the only major sports league to have launched with a secured TV rights deal that served Hispanic viewers, which is why MLS is being honored."
MLS is officially sanctioned by the U.S. Soccer Federation and currently operates 19 teams, of which 16 are in the U.S. and three in Canada. The League will expand to 21 teams by next (2015) season. Additionally, Soccer United Marketing (SUM), which is Major League Soccer's commercial entity, promotes numerous international soccer events in the U.S. of high interest to Hispanic fans, including the Mexican National team, U.S. Soccer and CONCACAF's Gold Cup Championship.
The Award for Leadership in Hispanic Television will be accepted by Don Garber, the league's Commissioner, at a luncheon ceremony during the Hispanic Television Summit. Over the past 11 years, the Summit has developed an outstanding reputation as the signature annual conference for those in the business of TV and video intended for Hispanic viewers. This year, it is anticipated that nearly 600 executives will attend from the U.S., Latin America and Europe. They represent broadcasters, pay TV providers, over-the-top digital providers, programming networks, production companies, advertisers, ad agencies, technology suppliers, research firms and more.
This is the first of three awards that will be presented at the Awards Luncheon. The others are the Leadership Award in recognition of a content provider, which has previously been presented to Comcast and Time Warner Cable, and the other is the Award for Achievement in Hispanic Television, which has been presented in the past to on-air personalities Don Francisco and Cristina Saralegui; network news anchors Jorge Ramos, Maria Celeste Arraras, Maria Elena Salinas and Jose Diaz Balart; sports celebrity Oscar De La Hoya; soccer announcer Andres Cantor; and advertising executives Monica Gadsby of SMG and Edgar Sandoval of P&G.
The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City.
About Broadcasting & Cable and Multichannel News
Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.
SOURCE Broadcasting & Cable and Multichannel News