CBS Summer Dramas Deliver Big in Live Plus 7-Day Playback
CBS's summer dramas scored impressive live plus 7-day playback lift as Under the Dome gained an additional 4.33 million viewers and Extant added nearly three million more viewers from their live plus same day averages, according to Nielsen Live +7-day ratings for the week of July 14.
With live plus 7-day playback, the third episode of Under the Dome added +4.33m viewers (11.97m from 7.64m, +57%), +1.3 rating points in adults 18-49 (3.2 from 1.9, +68%) and +1.6 rating points in adults 25-54 (4.1 from 2.5, +64%) from live plus same day on Monday, July 14. Under the Dome was the week's top program in viewers, adults 25-54 and tied in adults 18-49 and posted the week's top lift in viewers, adults 25-54 and adults 18-49.
Live plus 7-day playback for the second episode of Extant added +2.97m viewers (10.94m from 9.96m, +37%), +0.8 rating points in adults 18-49 (2.3 from 1.5, +53%) and +1.0 rating points in adults 25-54 (3.0 from 2.0, +50%) from live plus same day on Wednesday, July 16. Extant had the week's second-biggest lift in viewers.