ABC's CASTLE Hits Season Highs in Total Viewers and Adults 18-49

By: Apr. 05, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

ABC Monday Prime (8:00-11:00 p.m. - 10.0 million and 1.5/5 in AD18-49): Opposite the NCAA BASKETBALL Championship, ABC ranked as Monday's most watched broadcaster (10.0 million) and was a strong No. 2 in Adults 18-49 (1.5/5). In fact, ABC was the lead broadcaster in all 6 half-hours of the night with Total Viewers.

"Dancing with the Stars" (8:00-10:00 p.m. - 11.6 million and 1.7/6 in AD18-49): From 8:00-10:00 p.m., ABC's "Dancing with the Stars" finished as Monday's most watched TV series for the 3rd week in a row, topping NBC's "The Voice" by a season-best 1.3 million viewers (11.6 million vs. 10.3 million). "DWTS" was the No. 2 series for the night in Adults 18-49, closing the gap by 4-tenths week to week with "The Voice." Despite facing the NCAA BASKETBALL Championship game, "DWTS" held even week to week in Adults 18-49 and increased 9% in Adults 18-34.

"Castle" (10:00-11:00 p.m. - 6.9 million and 1.2/4 in AD18-49): During the 10:00 p.m. hour, ABC's "Castle" returned from the prior week's preemption with gains in Total Viewers (+6% - 6.9 million vs. 6.5 million) and Adults 18-49 (+9% - 1.2/4 vs. 1.1/4), hitting a season high in Total Viewers and matching a season best with young adults. Head to head in the hour, ABC's "Castle" outdrew NBC's "Blindspot" for its 2nd-consecutive original telecast in Total Viewers (+21% - 6.9 million vs. 5.7 million) and came in with its closest finish ever in Adults 18-49 (1.2/4 vs. 1.4/4). Please Note: "Castle" was preempted in Chicago for baseball coverage (3.067% U.S.).

"Castle" Live + 7 Season to Date: On average this season, "Castle" delivers a 2.0 rating among Adults 18-49 in the Live + 7 Day data, representing an +82% SPIKE over its L+SD average (1.1 rating).

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/4/16.

Image courtesy of ABC



Videos