BottleRock Festival Uncorks in Napa This Spring
After much anticipation, Latitude 38 Entertainment (L38), a Napa Valley owned and operated company, confirmed that BottleRock Napa Valley is scheduled for Friday, May 30 - Sunday, June 1, 2014 in the heart of the City of Napa. A festival applauded by critics for its diverse, world-class musical lineup and an attendee favorite receiving high marks for its food and wine experience, BottleRock will once-again take place at the 26-acre Napa Valley Expo.
With a festival site secured, offers out for talent and the local union back on board for 2014, L38 also confirmed industry veteran Steve Macfadyen to serve as festival director. Most recently, Macfadyen was the director of entertainment and GM of The Show, a $76 million dollar, 2000-seat, state-of-the-art concert theatre at the Agua Caliente Casino Resort Spa in California. Steve has also held high-level management positions at companies such as House of Blues Entertainment and Bill Graham Presents.
"Steve's experience with live shows, artist touring, festival management and production as well as large scale event planning brings a key component to our team. We're thrilled to have someone with his reputation and pedigree on board," said David Graham of L38.
Featuring multiple stages, an enticing lineup of world-class wines and some of Napa's finest chefs and restaurants, BottleRock already has the city buzzing. An enhanced VIP experience that showcases Napa's renowned hospitality, along with Napa's humming downtown merchant scene, hundreds of wineries and heralded restaurants outside of the expo, perfectly complement the curated 40+ artist lineup coming in early March.