Pop-Tarts' Toast Slurpee' Drink's 50 Years of Frozen Fun

Customers visiting 7-Eleven stores between now and Nov. 11 will experience a never-before-seen promotion! 7-Eleven stores' iconic Slurpee drink is celebrating 50 years of frozen goodness with a Fiftee Partee, and Kellogg's Pop-Tarts is throwing a "Crazy Good" party with the first-ever Slurpee birthday Pop-Tarts.

"Slurpee and Pop-Tarts are two of America's most fun food and beverage brands," said Kathy Hasty, 7-Eleven senior product director. "These two high-spirited brands have an unmistakable draw, and they make people smile. Pop-Tarts brings a fresh element of fun to our year-long Slurpee-bration, and I think Slurpee-lovers will be in for a sweet surprise when they open a package. We want to thank Kellogg for extending our party to Pop-Tarts."

To make the Slurpee 50! Party extra special, Pop-Tarts is introducing Limited Edition Printed Fun Pop-Tarts in Frosted Strawberry and Frosted Blueberry. Once unwrapped, the Pop-Tarts reveal images of the Crazy Good Pop-Tart characters and Slurpeebirthday messages. "The silly antics and attitudes of our Crazy Good characters delight consumers and take this Slurpee collaboration to a whole new level," adds Gavin Bowyer, Sr. Marketing Director, Kellogg's.

Consumers can continue the Slurpee Fiftee Partee with a Crazy Good Slurpee 50 Game, a Scratch 'n' Win game that provides consumers a chance to win 7-Eleven $50 gift cards.

"Fifty years is a milestone for any brand, and the entire Kellogg's team encourages all Americans to join the celebration with Slurpee drinks and Pop-Tarts," Bowyer said. "This special promotion won't last long so we encourage people to hurry in and get their Slurpee birthday Pop-Tarts before they're gone!"

Consumers can find their nearest 7-Eleven store at https://www.slurpee.com/locator.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheats and more nourish families so they can flourish and thrive. Through our Breakfasts for Better Days initiative, we're providing 1 billion servings of cereal and snacks more than half of which are breakfasts to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.comor follow us on Twitter @KelloggCompany, YouTube and on Social K.

About 7-Eleven, Inc.
7Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based inIrving, Texas, 7Eleven operates, franchises and/or licenses more than 60,000 7Eleven stores in 17 countries, including 10,700 inNorth America. Known for its iconic brands such as Slurpee , Big Bite and Big Gulp , 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online atwww.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media atFacebook, TwitterandInstagram.

SOURCE Kellogg Company

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